UX-led product strategy
Product strategy, UX, & execution Built for Impact
I lead product strategy, UX, and execution to drive adoption, retention, and measurable outcomes.
Selected Impact
How I Work
How I build, lead, and scale product
The principles and capabilities I use to turn strategy into shipped, measurable impact.
Outcomes over outputs
Engagement drives retention
Systems over features
UX drives business impact
Tools & Systems
Execution scale
A modern stack for product strategy, UX, and cross-functional delivery
Figma
Miro
Productboard
Jira
Confluence
Asana
Pendo
HubSpot
SQL
ChatGPT
Statsig
Featured Project
Selected work with measurable product impact
A deeper look at product strategy, UX decision-making, execution, and outcomes.
Automated Creative Brief Creation
Spark
Redesigned the creative brief creation experience to reduce manual effort and help users move from idea to structured request faster.
Selected Work
Proof of execution
Examples of how I’ve applied product strategy, UX, and systems thinking to drive measurable results
BashBlast
Experience design, UI/UX, product strategy, marketing, and brand system
DP1 Rebrand
Data-driven platform redesign aligned to user needs
DP x Stockpress
Integrated asset management workflows
Markup Rebuilt
Modern annotation and feedback experience
Capabilities
How I build, lead, and scale product
Strategy, UX, systems thinking, and execution across the product lifecycle.