SENIOR PRODUCT LEADER
B2B SAAS, AI & PLATFORM PRODUCTS Built for growth
I turn customer insight into scalable products that improve adoption, retention, and revenue.
Selected Product Impact
HOW I WORK
HOW I TURN STRATEGY INTO SCALE
I connect customer insight, business priorities, and cross-functional execution to build products that deliver measurable growth.
Business outcomes over feature output
Customer behavior guides strategy
Systems designed to scale
UX tied to measurable growth
Tools & Systems
THE STACK BEHIND THE STRATEGY
Tools I use to turn customer insight into aligned roadmaps, shipped products, and measurable outcomes.
Figma
Miro
Productboard
Jira
Confluence
Asana
Pendo
HubSpot
SQL
AI & LLM Workflows
Statsig
FEATURED CASE STUDY
AI PRODUCT INNOVATION WITH MEASURABLE IMPACT
How I translated customer friction and business data into an AI-enabled workflow—from product strategy and validation through execution.
AI-ENABLED CREATIVE WORKFLOW
Spark
Led the strategy and experience for an AI-enabled workflow that transformed campaign intent into structured creative briefs and deliverables.
Selected Work
Product Strategy in Action
Case studies in platform strategy, customer discovery, cross-functional execution, and measurable product growth.
Markup Rebuilt
Led the modernization of a mission-critical, in-platform proofing experience.
DP x Stockpress
Led a partner integration connecting creative production and asset management workflows.
DP1 Platform Strategy
Turned churn research and customer insights into platform priorities and a standalone SaaS strategy.
BashBlast
Built a local service business from concept through positioning, packaging, acquisition, and operations.
Capabilities
WHERE I LEAD AND DELIVER
Senior product leadership across strategy, discovery, platform growth, and cross-functional execution.