Featured Case Study

Spark

Automated AI creative brief creation

Measured impact 90% time reduction in project and creative brief creation
Product Strategy AI Workflow Design Prompt Engineering Proof of Concept User Validation Product Requirements Stakeholder Alignment Go-to-Market Support

Product Thesis

Faster creation = activation

Spark streamlined the path from idea to structured request, helping users reach their first value moment faster while reducing manual setup effort.

What are you working on?
Launch a new product campaign
● Design Pickle is typing...

Campaign Brief

  • Audience: B2B marketers
  • Channels: Social, Email
  • Messaging: Launch-focused
From idea to structured brief in seconds

Objective

From intent to campaign in minutes

Spark was designed to help users reach value faster through a simplified, guided setup experience.

Problem

Project setup was a bottleneck

Creating a single design request takes ~7 minutes. A typical campaign requires 8–12 requests, resulting in 60–90 minutes of setup before design work begins.

Measured Impact

90% time savings

Reduced campaign setup from ~28 hours per year to under 3 hours.

7 min average time to create one design request
28 hrs/yr current annual time spent creating requests
2.8 hrs/yr annual request creation time with Spark

Research & Insight

Project engagement drives retention

Users who created more projects demonstrated stronger value realization, higher engagement, and increased platform stickiness.

2× higher invoice value for customers with 6–10 projects
+30% active retention for customers with 6–10 projects
+159% MRR signal tied to stronger project engagement
Streamlining how projects are created directly improves engagement, retention, and time to first value.

Solution

Manual setup → AI-generated briefs

Spark introduced AI directly into the creation layer, allowing users to describe what they were launching and receive a structured project with prefilled deliverables, formats, sizes, and brand assets.

01

Intent

Users describe what they are launching.

02

Structure

Spark generates deliverables, formats, and project details.

03

Application

Brand assets, sizes, and specifications are applied upfront.

By reducing setup friction and structuring projects upfront, Spark accelerates activation and reinforces project engagement across the customer lifecycle.

AI-guided creation flow

01

Intent

Users describe what they are launching instead of manually building each request from scratch.

Spark intent input screen
02

Structure

Spark generates the recommended deliverables and turns campaign intent into a structured project.

Spark generated deliverables screen
03

Application

Brand assets, specs, sizes, and formats are applied upfront so the project is ready to move forward.

Spark branding and specifications screen