DP× Stockpress

70% Less post-approval handling for approved assets

Pill Labels
Product Design UX Strategy Scoping User Flows Product & Design Requirements Validation Go-to-Market & Launch Strategy

From final file to shareable asset — in one click.

Objective

Design Pickle set out to extend value beyond design delivery by closing the gap between final approval and asset management. Historically, Design Pickle excelled at production workflows — but once a design was approved, the process stopped. Customers still needed to manually download, rename, upload, and organize assets before they could actually use them.

Design Pickle and Stockpresso logos side by side with a white 'x' in between on a black background.

Instead of building a DAM internally — a slow, resource-heavy detour that would pull engineering away from core product initiatives — we explored strategic partners.

Stockpress emerged as the ideal fit: modern, API-driven, collaboration-friendly, and fully aligned with our emphasis on simplicity and speed.

Create a seamless, two-way connection between Design Pickle and Stockpress — where final designs move instantly into asset management, and refreshed versions can be requested back with zero friction.

This extends the creative lifecycle, improves brand consistency, and strengthens platform value while keeping Design Pickle focused on what it does best.

Problem

Design Pickle’s platform historically supported everything before approval — requests, revisions, collaboration, and final delivery.

But as the business shifted toward a platform-driven model, we needed to differentiate beyond managed services.

Customers repeatedly surfaced the same two gaps:

  1. No structured way to manage approved assets

    • Final files lived in downloads, drives, email threads, and inconsistent folder systems.

  2. No easy way to refresh outdated content

    • Old files had to be manually located, re-uploaded, and manually briefed for updates

These gaps left a significant amount of value “locked” after delivery — slowing teams down and weakening long-term engagement.

To evolve into a true creative operations hub, Design Pickle needed a way to connect design production with asset management — without reinventing the DAM market.

Partnering with Stockpress made that leap possible.

Research & Insights

Analysis of customer workflows revealed that post-approval handling consumed a meaningful portion of creative operations time.

Across customer accounts, a clear pattern emerged:

  • Each approved asset required 5–7 minutes of administrative work

    (download → rename → upload → tag → share → store)

  • Teams managing 100–150 deliverables/month spent ~10–15 hours on these tasks

  • Workflows were fragmented across drives, DAMs, email, and chat links

A Stockpress integration eliminated 70% of this administrative handling, instantly reducing manual process steps and increasing stickiness for teams handling high-volume creative work.

These findings validated what users needed most:

A connected workflow — not just faster design, but faster adoption, faster publication, and faster reuse.

Market Opportunity

Research showed strong demand for platform-only value:

  • 80% of former customers expressed willingness to pay for software features independent of creative services

  • The global DAM market is $6.6B in 2025, projected to reach $12.8B by 2030 (~15% CAGR)

  • Capturing even 0.25–0.5% of the space represents a $16–32M ARR opportunity

A DAM integration positioned Design Pickle to participate in this fast-growing category without building a DAM outright.

More importantly, it helped define Design Pickle as an end-to-end creative operations platform — one that connects creation, approval, distribution, and reuse into a single ecosystem

Solution

We partnered with Stockpress to build a secure, native integration using their API and integration key authentication — establishing a scalable model for third-party integrations moving forward.

Screenshot of the Stockpress app connected to Slack, showing the API key section with a hidden key, and part of the app interface with a connect button.

PUSH FLOW

Once a file is approved in Design Pickle, users can send it directly to a designated Stockpress collection.

1. Approve your asset

Screenshot of a digital app interface titled 'Approve your asset' where users can select an asset to 'Mark as approved'.

2. Select “Export”

Software export menu with options to add to, download, or export, featuring bright yellow export button, white cursor, and Design Pickle logo in bottom right corner.

3. Access in Stockpress

A digital interface displaying collections and files with icons of a pink train, a gold letter J, a vinyl turntable, and various other images, with a "Download All" button in the top right corner and a "Design Pickle" logo in the bottom right.

The asset inherits:

  • Metadata

  • Access controls

  • Folder structure

This eliminates all manual handling and ensures clean, consistent asset organization.

PULL FLOW

From Stockpress → Design Pickle, users can:

  • Generate new design requests (refreshes, extensions, variants)

  • Reuse past work for consistency

  • Bring approved assets back into active production instantly

1. Select your asset

Screenshot of a digital app interface titled 'My Collection' showing various images of digital assets, including illustrated superheroes, a collectible action figure, and mockup books, with options to download, share, or organize the assets.

2. Select “DP Request”

Screenshot of digital art thumbnails on a device, featuring characters, game assets, home decor, and magazine images.
Screenshot of a digital form titled 'New Request' with fields for character request details, including type, format, size, title, and directions. A yellow-green button labeled 'Create Request' is being clicked.

3. Create Request

This two-way connection keeps content fresh, maintains brand accuracy, and reduces the operational drag between creation and distribution.

Together, the integration forms a continuous creative lifecycle — all without diverting Design Pickle’s roadmap toward building a DAM internally.