SENIOR PRODUCT MANAGER
B2B SaaS, platform, & AI products built for measurable growth
I translate customer insight, product data, and business strategy into scalable roadmaps, AI workflows, integrations, and adoption gains. With 7+ years across product management and UX, I partner with C-suite leaders and drive execution from discovery through optimization.
HOW I LEAD
TURNING CUSTOMER EVIDENCE INTO PRODUCT OUTCOMES
I align customer insight, product data, and business priorities into focused roadmaps, clear product decisions, and coordinated cross-functional execution.
Strategy tied to business outcomes
I connect product priorities to adoption, efficiency, platform growth, and long-term business value.
Customer evidence guides priorities
Research, behavioral data, and market signals help identify the problems worth solving.
Teams aligned around execution
I partner with C-suite leaders and align Product, Engineering, Design, Data, Customer Success, Marketing, and Sales.
Learning continues after launch
Adoption, experimentation, usability, and customer feedback guide optimization and the next roadmap decision.
PRODUCT WORK
PRODUCT STRATEGY IN ACTION
Selected work demonstrating how I turn customer evidence, product data, and business priorities into platform strategy, cross-functional execution, and measurable outcomes.
FEATURED CASE STUDY · AI PRODUCT INNOVATION
Spark
Led discovery, validation, prioritization, and launch planning for an AI-enabled workflow that transformed campaign intent into structured creative briefs and deliverables.
MORE PRODUCT WORK
Platform modernization, partner integration, SaaS strategy, and zero-to-one product development grounded in customer evidence.
PLATFORM MODERNIZATION
Markup Rebuilt
Led the modernization of a mission-critical proofing experience, translating workflow friction and adoption data into a more scalable product experience.
PARTNER INTEGRATION
Design Pickle × Stockpress
Led a partner integration connecting creative production with digital asset management and established a scalable framework for future integrations.
SAAS PLATFORM STRATEGY
DP1: Standalone SaaS Strategy
Translated churn analysis, customer interviews, and market signals into platform priorities and a standalone SaaS strategy.
ZERO-TO-ONE PRODUCT VENTURE
BashBlast
Identified an unmet customer need and built the venture from concept to launch—defining the audience, value proposition, service packages, acquisition strategy, and operating model.
CAPABILITIES & SYSTEMS
LEADERSHIP ACROSS THE PRODUCT LIFECYCLE
The capabilities and product systems I use to move from customer evidence and business strategy to aligned roadmaps, shipped products, and measurable outcomes.
Product Strategy
Product vision, platform strategy, roadmap ownership, feature prioritization, and outcome-driven execution.
Discovery & Customer Insights
Customer interviews, user research, behavioral data, and market signals used to identify high-value opportunities.
Platform & AI Innovation
Platform-first products, AI-enabled workflows, integrations, and scalable B2B SaaS transformation.
Growth & Product Analytics
Adoption strategy, experimentation, product analytics, and continuous optimization tied to measurable growth.
Execution & Go-to-Market
Product lifecycle management and coordinated execution across Product, Engineering, Design, Sales, Marketing, and Customer Success.
Executive & Stakeholder Alignment
C-suite partnership, strategic transformation, stakeholder management, and cross-functional decision-making.
CORE PRODUCT SYSTEMS
Tools used across discovery, planning, delivery, analytics, and optimization.
- Figma
- Miro
- Productboard
- Jira
- Confluence
- Asana
- Pendo
- HubSpot
- SQL
- AI & LLM Workflows
- Statsig
